Using the Competitive Ad Filter with AdSense for feeds

First, Happy New Year to everyone from AdSense for feeds and FeedBurner teams here at Google.

Second, this is a quick one - but we get asked this a lot, so we thought we'd cover it.

If you currently use the Competitive Ad Filter with AdSense for content, you may also wish to use it with AdSense for feeds. In order to provide publishers with ultimate control, the filter for AdSense for feeds is separate from that of AdSense for content, but operates in the exact same manner.

To block competitors ads from showing in AdSense for feeds, login to your AdSense account, go to the AdSense setup tab, and select Competitive Ad Filter. Then make sure you have selected the tab marked "AdSense for Feeds" and enter the domains or partial domains into the text box.

For further information on this please read this help center topic .

Posted by Steve Olechowski - Product Manager, AdSense for feeds

Now Available: Moving your FeedBurner account to Google using AdSense

If you've been following some recent posts at the venerable Burning Questions, you'll be happy to know that we are now starting the next phase of FeedBurner integration into Google, right here in our swanky new digs on the Adsense for feeds blog. AdSense for feeds isn't just about earning revenue for your feeds; it's also the starting point for managing syndication and tracking feed analytics. We hope to give you some tips to how to earn the most revenue from your syndicated content, but we'll also be offering tips to help ensure your feeds remain in tip-top shape.


A few months ago, we announced that we would be moving all FeedBurner accounts to Google accounts and we have been steadily doing just that ever since. However, as many of you know, this has been a manual process and has taken some time to smooth out.


Now, we're happy to announce that if you have a valid AdSense account and a FeedBurner account, you should now be able to initiate this account move directly from within your AdSense account. (Moving accounts starting from within FeedBurner.com and FeedBurner.jp to Google will be available soon. We're grinding away on this feature right now.)


Why move? That's the easy part. Moving to a Google account means:


* We can tie your FeedBurner feeds to other Google products and services easily as you see fit
* You can participate in AdSense for feeds
* You will get access to all the new services and publisher tools for syndication we are developing in the future


We will still be contacting FeedBurner publishers by email, based on previous account information you provided that matches information in Google accounts. But if we are not getting to you fast enough, please use the self-serve form to initiate your account move, even if you requested a move at a prior time. This helps us reach as many of you as possible, as there may have been a typo in your request that prevented us from successfully moving your account previously.


We know there are a lot of questions around this process, so we have created a FeedBurner to Google Account Transfer FAQ. We look forward to helping you earn more money from your syndicated content and streamlining your feeds in the New Year!

Posted by Steve Olechowski - Product Manager, AdSense for feeds